Healthcare marketing by state

One system, fifty-one sets of rules. Fill The Lobby is a healthcare marketing agency for cash-pay and private-pay practices in the US, run as patient acquisition and retention and measured on booked appointments. We work remotely with practices in every state. What changes from one state to the next is who a clinician can treat by telehealth, what a website may do with health data, and what patients search for. The table below covers all fifty states and DC.

By Fill The Lobby ·

Compacts and health-data laws, state by state

For PSYPACT, “Yes” means the compact is in effect in that state and “Passed” means it has been enacted but hasn't taken effect. For the Counseling Compact, “Live” means counselors can already apply for privileges to practice there and “Yes” means the state has enacted it. The Counseling Compact is issuing privileges to practice in nine states so far; the Social Work Licensure Compact isn't issuing multistate licenses yet. Physicians can check the Interstate Medical Licensure Compact's own map, linked below. Each state name links to its page, with patient searches and click costs for its cities.

StatePSYPACTCounseling CompactSocial Work CompactHealth-data rules
AlabamaYesYesYes–
AlaskaYesNoYes–
ArizonaYesLiveYes–
ArkansasYesLiveYes–
CaliforniaNoNoNoAB 45 health location privacy
ColoradoYesYesYesSensitive-data law
ConnecticutYesYesYesConnecticut Data Privacy Act health data rules
DelawareYesYesYesSensitive-data law
FloridaYesYesNoSensitive-data law
GeorgiaYesLiveYes–
HawaiiNoNoNo–
IdahoYesNoNo–
IllinoisYesNoNo–
IndianaYesLiveNoSensitive-data law
IowaPassedYesYesSensitive-data law
KansasYesYesYes–
KentuckyYesYesYesSensitive-data law
LouisianaPassedLiveYes–
MaineYesYesYes–
MarylandYesYesYesMaryland Online Data Privacy Act
MassachusettsNoNoNo–
MichiganYesNoNo–
MinnesotaYesLiveYesSensitive-data law
MississippiYesYesYes–
MissouriYesYesYes–
MontanaYesYesNoSensitive-data law
NebraskaYesYesYesSensitive-data law
NevadaYesYesNoSB 370 consumer health data law
New HampshireYesYesYesSensitive-data law
New JerseyYesYesYesSensitive-data law
New MexicoNoNoYes–
New YorkNoNoNoHealth care geofencing ban (GBL 394-g)
North CarolinaYesYesYes–
North DakotaYesYesYes–
OhioYesLiveYes–
OklahomaYesYesYes–
OregonNoNoNoSensitive-data law
PennsylvaniaYesYesNo–
Rhode IslandYesYesYesSensitive-data law
South CarolinaYesYesYes–
South DakotaYesYesYes–
TennesseeYesLiveYesSensitive-data law
TexasYesNoNoSensitive-data law
UtahYesYesYesSensitive-data law
VermontYesYesYesS.71 (takes effect 2028)
VirginiaYesYesYesReproductive and sexual health data (SB 754)
WashingtonYesYesYesMy Health My Data Act
Washington, DCYesYesNo–
West VirginiaYesYesYes–
WisconsinYesYesYes–
WyomingYesLiveNo–

Why the state matters for marketing

An ad for online therapy or telepsychiatry should only run where the clinician can legally see the person who clicks it, and licensure compacts decide how far that reaches. A handful of states now regulate health data collected by ordinary websites, not only records covered by HIPAA, which changes what can sit on a booking page and how ad audiences are built. And patient demand differs city by city, which is what the state pages measure.

Our guides go deeper on both: PSYPACT and Counseling Compact states and telehealth marketing, and the My Health My Data Act and other state health-data laws.

Wherever the practice is, our rules don't change: no health information goes to ad platforms, booking pages ask for nothing clinical, and the ad accounts stay in the practice's name. See how we handle compliance for the details.

Sources

See it on your state's numbers.

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