Florida at a glance
| Rule | Florida, as of 30 September 2026 |
|---|---|
| PSYPACT (psychologists) | Yes |
| Counseling Compact (counselors) | Yes, not live yet |
| Social Work Licensure Compact | No |
| Health-data or health geofencing law | None |
| Privacy law treating health data as sensitive | Florida Digital Bill of Rights |
What patients search for in Florida
Monthly Google searches in the US that name a Florida city, from Ahrefs (checked 30 September 2026). Each cell is searches a month, then the average cost per click advertisers paid on Google. They are estimates, and a dash means too few searches to measure. Most people search “near me” instead of typing a city, so these are the visible part of the demand, not all of it. The Statewide row counts searches that name the state instead of a city.
| City | Therapist | Psychiatrist | Ketamine | IOP | Weight loss | Functional med. | Concierge | GI |
|---|---|---|---|---|---|---|---|---|
| Orlando | 500 $9.00 | 600 $7.00 | 150 $2.50 | 30 $7.00 | 200 $6.00 | 90 $4.00 | 80 $3.50 | 1,600 $1.50 |
| Miami | 1,000 $11.00 | 600 $6.00 | 150 $4.50 | 40 | 100 $3.50 | 300 $2.00 | 100 $4.00 | 800 $2.00 |
| Tampa | 450 $7.00 | 500 $6.00 | 80 $4.00 | 80 $7.00 | 200 $4.50 | 70 $1.60 | 100 $2.50 | 1,500 $1.40 |
| Statewide | 150 $7.00 | 200 $3.00 | 150 $4.50 | 30 $8.00 | 80 $4.00 | 60 $1.70 | 40 $2.00 | 150 $1.50 |
| Tallahassee | 400 $7.00 | 150 $3.50 | 90 $3.50 | – | 20 $4.00 | 10 | – | 90 $1.00 |
| Jacksonville | 150 $11.00 | 80 $5.00 | 150 | 10 | 10 | 20 | 150 $1.70 | 20 $1.80 |
| Cape Coral | 150 $3.00 | 150 $4.00 | – | – | 100 | 10 | 10 | 150 $1.10 |
| Port St. Lucie | 80 $4.50 | 60 $5.00 | – | – | – | 20 | – | 100 $1.30 |
| St. Petersburg | 100 $8.00 | 10 | – | – | 100 $7.00 | – | – | – |
| South Florida | 10 $6.00 | 40 $3.00 | – | 100 $9.00 | 20 | – | 10 | – |
| Hialeah | 30 $6.00 | 30 | – | – | – | – | – | 40 $1.30 |
The largest is Orlando, where “gastroenterologist orlando” gets about 1,600 searches a month. To turn a cost per click into a cost per booked patient, put your own numbers into the patient acquisition cost calculator.
Telehealth across Florida's borders
Florida is a PSYPACT state. A psychologist whose home license is in Florida can apply for PSYPACT's telepsychology authorization and then see clients by telehealth in the other PSYPACT states, so ads can reach clients there too.
Florida has enacted the Counseling Compact, but it wasn't live here yet when we checked. Once it is, a licensed professional counselor based here can apply for privileges to practice in other member states instead of a separate license in each.
For physicians, psychiatrists included, Florida is in the Interstate Medical Licensure Compact, which speeds up getting a license in other member states but doesn't replace it.
For marketing, that sets the map: an ad for online therapy or telepsychiatry should only run where the clinician can legally see the person who clicks it. Our guide to PSYPACT and Counseling Compact states lists every member state and how to set up ad targeting around them.
Practices near a state line often see clients from next door. Georgia and Alabama each have their own page.
Health data, tracking and Florida law
Florida's Digital Bill of Rights treats health data as sensitive, but it only applies to very large companies (over $1 billion in yearly revenue), so it rarely reaches a practice directly.
Wherever the practice is, our rule is the same: no health information goes to ad platforms, and booking pages ask for nothing clinical. None of this is legal advice; your counsel decides what applies to your practice.
For how these laws compare across states, and the website setup that works under all of them, see our guide to the My Health My Data Act and other state health-data laws.
Your boards' advertising rules
Ads, websites and directory profiles all count as advertising to a licensing board. These are the Florida rules we check copy against, with links to the official text. Boards update their rules, so read the current version before you rely on a summary.
Every Florida health care practitioner
- Any advertisement for health care services that names the practitioner must identify the type of license they hold. (Fla. Stat. 456.072(1)(t))
- Ads for free, discounted or reduced-fee services must carry the statutory notice, in capital letters, about the patient's right to refuse to pay for other services. (Fla. Stat. 456.062)
Florida Board of Clinical Social Work, Marriage and Family Therapy and Mental Health Counseling
- LCSWs, LMFTs and LMHCs must use their license title or initials on promotional materials that name them. (Fla. Stat. 491.0149)
How we work with Florida practices
We're a remote US healthcare marketing agency, so there's no Florida office to visit. We work by video with practices across Florida, including Orlando, Miami, Tampa and Tallahassee. The ads run in your own accounts, the booking page takes the appointment, and we count booked appointments, not clicks. Most practices start with the 30-day Proof Pilot, which opens with an audit.
Ads stop when the budget does, so we pair them with healthcare SEO: the work that gets a practice found when people in Orlando and Miami search, without paying for each click.
The specialties we run, each with its own page: mental and behavioral health, therapy and counseling, psychiatry, ketamine and Spravato, IOP and PHP, medical weight loss, functional medicine, concierge and DPC and gastroenterology.
Sources
- PSYPACT, compact map, checked 30 September 2026
- Counseling Compact, member map, checked 30 September 2026
- Counseling Compact, Pennsylvania becomes the 40th member, checked 30 September 2026
- Social Work Licensure Compact, enacted in 35 states, checked 30 September 2026
- Interstate Medical Licensure Compact, participating states, checked 30 September 2026
- IAPP, US State Privacy Legislation Tracker, checked 30 September 2026
- Ahrefs Keywords Explorer, US search volumes and cost per click, checked 30 September 2026
- Florida Digital Bill of Rights, checked 30 September 2026
- Every Florida health care practitioner, checked 30 September 2026
- Florida Board of Clinical Social Work, Marriage and Family Therapy and Mental Health Counseling, checked 30 September 2026