Arizona at a glance
| Rule | Arizona, as of 30 September 2026 |
|---|---|
| PSYPACT (psychologists) | Yes |
| Counseling Compact (counselors) | Yes, live |
| Social Work Licensure Compact | Enacted, not issuing licenses yet |
| Health-data or health geofencing law | None |
| Privacy law treating health data as sensitive | None |
What patients search for in Arizona
Monthly Google searches in the US that name an Arizona city, from Ahrefs (checked 30 September 2026). Each cell is searches a month, then the average cost per click advertisers paid on Google. They are estimates, and a dash means too few searches to measure. Most people search “near me” instead of typing a city, so these are the visible part of the demand, not all of it. The Statewide row counts searches that name the state instead of a city.
| City | Therapist | Psychiatrist | Ketamine | IOP | Weight loss | Functional med. | Concierge | GI |
|---|---|---|---|---|---|---|---|---|
| Phoenix | 400 $9.00 | 350 $5.00 | 150 $5.00 | 200 $8.00 | 100 $5.00 | 100 $1.20 | 200 $3.00 | 700 $1.70 |
| Tucson | 400 $7.00 | 400 $4.00 | 150 $4.50 | 70 $4.50 | 150 $2.50 | 70 $1.30 | 10 $1.00 | 450 $1.20 |
| Scottsdale | 250 $6.00 | 200 $4.00 | 200 | 150 $10.00 | 60 $2.50 | 90 $1.20 | 80 $3.50 | 150 $1.50 |
| Statewide | 70 $7.00 | 70 $4.00 | 90 $3.50 | 150 $12.00 | 250 | 60 $1.90 | 40 | 10 |
| Chandler | 100 $9.00 | 100 $3.00 | 60 | 10 | 90 $3.00 | 10 | 10 | 50 $1.80 |
| Gilbert | 100 $6.00 | 20 $4.00 | 60 | – | 150 $4.50 | – | 10 | 80 $1.60 |
| Mesa | 100 $4.00 | 20 $3.00 | 30 | – | 30 $4.00 | 50 | 10 | 60 $2.00 |
The largest is Phoenix, where “gastroenterologist phoenix” gets about 700 searches a month. To turn a cost per click into a cost per booked patient, put your own numbers into the patient acquisition cost calculator.
Telehealth across Arizona's borders
Arizona is a PSYPACT state. A psychologist whose home license is in Arizona can apply for PSYPACT's telepsychology authorization and then see clients by telehealth in the other PSYPACT states, so ads can reach clients there too.
Arizona is one of the first states where the Counseling Compact is live, so a licensed professional counselor based here can already apply for privileges to practice in the other live member states instead of a separate license in each.
It has also enacted the Social Work Licensure Compact, which isn't issuing multistate licenses yet; the compact's commission expects its licensing system in 2027.
For physicians, psychiatrists included, Arizona is in the Interstate Medical Licensure Compact, which speeds up getting a license in other member states but doesn't replace it.
For marketing, that sets the map: an ad for online therapy or telepsychiatry should only run where the clinician can legally see the person who clicks it. Our guide to PSYPACT and Counseling Compact states lists every member state and how to set up ad targeting around them.
Practices near a state line often see clients from next door. California, Nevada, Utah, New Mexico and Colorado each have their own page.
Health data, tracking and Arizona law
Arizona has no comprehensive consumer privacy law or consumer health data law in effect as of 30 September 2026. Federal rules and a practice's own HIPAA duties still apply.
Wherever the practice is, our rule is the same: no health information goes to ad platforms, and booking pages ask for nothing clinical. None of this is legal advice; your counsel decides what applies to your practice.
For how these laws compare across states, and the website setup that works under all of them, see our guide to the My Health My Data Act and other state health-data laws.
Your boards' advertising rules
Ads, websites and directory profiles all count as advertising to a licensing board. These are the Arizona rules we check copy against, with links to the official text. Boards update their rules, so read the current version before you rely on a summary.
Every Arizona health professional (behavioral health, psychology and medical boards)
- An advertisement for health care services that includes a health professional's name must identify the title and type of license they practice under, across billboards, brochures, electronic media and other promotion; a violation is unprofessional conduct. (A.R.S. 32-3213)
How we work with Arizona practices
We're a remote US healthcare marketing agency, so there's no Arizona office to visit. We work by video with practices across Arizona, including Phoenix, Tucson, Scottsdale and Chandler. The ads run in your own accounts, the booking page takes the appointment, and we count booked appointments, not clicks. Most practices start with the 30-day Proof Pilot, which opens with an audit.
Ads stop when the budget does, so we pair them with healthcare SEO: the work that gets a practice found when people in Phoenix and Tucson search, without paying for each click.
The specialties we run, each with its own page: mental and behavioral health, therapy and counseling, psychiatry, ketamine and Spravato, IOP and PHP, medical weight loss, functional medicine, concierge and DPC and gastroenterology.
Sources
- PSYPACT, compact map, checked 30 September 2026
- Counseling Compact, member map, checked 30 September 2026
- Counseling Compact, Pennsylvania becomes the 40th member, checked 30 September 2026
- Social Work Licensure Compact, enacted in 35 states, checked 30 September 2026
- Interstate Medical Licensure Compact, participating states, checked 30 September 2026
- IAPP, US State Privacy Legislation Tracker, checked 30 September 2026
- Ahrefs Keywords Explorer, US search volumes and cost per click, checked 30 September 2026
- Every Arizona health professional (behavioral health, psychology and medical boards), checked 30 September 2026