The Proof Pilot

Thirty days.
Then you decide.

$2,500, one flat fee. We build and run the system for thirty days and show you exactly what it did. If it adds value, we build your long-term plan. If it doesn't, you walk with everything we built.

Book a 30-minute call

The Proof Pilot is a 30-day engagement for one flat fee of $2,500. Ad spend sits on top and goes from the practice’s own accounts straight to Google and Meta; during the pilot Fill The Lobby never touches it and never marks it up. Week one is an audit, not a pitch.

What the thirty days look like.

Week 1

The audit

We map acquisition, retention, your website and your current marketing. You get the list of what we need up front, so nothing stalls waiting on us or on you.

Week 2

The roadmap

We show you what we found and what we'd do about it — the plan, the channels, the order. You see it before anything is built.

Week 3

We build it

Website cleaned up or rebuilt, booking flow working, ads live in your city. The system goes in and starts running against real demand.

Week 4

The results

What was booked, and the numbers behind it. What worked, what didn't, and what a long-term plan would look like for your practice.

What it costs.

$2,500One flat fee for the 30-Day Proof Pilot. Your ad spend sits on top and goes straight to Google and Meta from your own accounts — we never touch it.
  • One fee, no retainer behind it. Thirty days is the whole commitment you're making.
  • You see the working. Appointments booked, where each came from, what each cost.
  • Then you choose. If it earned its place, we build a plan custom to your practice and go long-term on growth and retention.
  • If not, you keep everything. Ad accounts, data, pages, history — all in your name from day one.

You shouldn't have to take our word for it. That's the entire point of the pilot.

BAA signed before any patient data moves. No PHI in ad platforms. No patient testimonials, ever.

Questions

The Proof Pilot: what practices ask first.

One flat fee of $2,500 for thirty days. Ad spend sits on top and goes from your own accounts straight to Google and Meta; during the pilot we never touch it and never mark it up.

Week one is an audit of how patients find and book you. Week two is the roadmap: what we found and what we would do, shown to you before anything is built. Week three, the system goes live: your website cleaned up or rebuilt, a booking flow that works, and ads in your city. Week four, you see what was booked, where each booking came from and what it cost.

The work and the openness: an audit in week one, a roadmap you see before anything is built, the system live in week three, and every booking, its source and its cost shown to you as it happens. We report what was booked instead of setting targets, because no one controls who books.

You decide. If the pilot earned its place, we build a long-term plan for your practice, priced per practice by clinician count, with the number in writing before you decide. If it didn't, you walk away and keep everything we built.

You do. Ad accounts, data, pages and history are set up in your name from day one, so nothing is held back if you leave.

A BAA is signed before any patient data moves, no PHI goes into ad platforms, patient lists are never used for targeting, and ads are reviewed against your board's advertising rules. The details are on our compliance page.

See everything we build and run, or start smaller with a free audit of how your practice gets patients. Reviewed September 2026.

Thirty days.

Book a 30-minute call We'll tell you on the call if it won't work for you.