The only agency that is also the customer. Fill The Lobby is a healthcare marketing agency for cash-pay and private-pay practices in the US, run as patient acquisition and retention and measured on booked appointments. Its founders operate two healthcare platforms, Shifa Therapy and Counsel Clinic, so every tactic is run on their own money before it is sold to anyone else.
Fill The Lobby started in 2026. Before it, we built Shifa Therapy and Counsel Clinic and filled them ourselves: the ads, the booking pages, the calls and the follow-up, paid for with our own money. What we learned is that the work between a click and a booked appointment decides whether the ad money was worth spending. Fill The Lobby runs that same system for private-pay practices, measured the way we measure our own platforms: booked appointments.
The people who build and run your system also run the two platforms we own. What we sell you, we have already paid for and tested there.
Co-founder & COO
Co-founded Shifa Therapy and Counsel Clinic, built both from zero, and runs their growth and operations. Every tactic Fill The Lobby sells runs there first. Before that he led product and growth at health-tech companies, among them the doctor-booking platform oladoc.
Co-founder & CTO
Builds the technology behind Fill The Lobby. Founder of Rapide Technologies, an AI studio shipping enterprise and healthcare software worldwide. Privacy-first by design.
Co-founder
Co-founded oladoc, a doctor-booking and telehealth platform, in 2016 and led it as CEO, so he has seen from the inside how patients search, compare and choose a provider. Earlier he worked in brand and innovation at The Coca-Cola Company and Nestlé.
Every engagement starts with the 30-day Proof Pilot at one flat fee of $2,500, and your ad spend goes from your own account straight to Google or Meta. How we handle data and advertising rules is on our compliance page, and everything we build and run is on what we do.
The number on your weekly report, and the only one we're measured on.
Ad accounts, pages and history sit in your name from day one. If you leave, you keep everything.
No PHI in ad platforms and no patient lists used for targeting. How we handle it.
No patient testimonials and no outcome claims. Ads are checked against your board's advertising rules.