Blog
Short, practical guides for therapists, physicians and practice owners. Written by the people who run this work on the two platforms we own, and tested there first.
Therapy practices
Which states are in PSYPACT, the Counseling Compact and the Social Work Compact as of September 2026, and where a telehealth practice can advertise.
Practice growth
Washington's My Health My Data Act and the health-data and geofencing laws in Nevada, Connecticut, Maryland, New York and California, for practice sites.
Practice growth
Alternatives to Scorpion, Healthcare Success, Cardinal and PatientGain for small cash-pay practices, and how to switch agencies without losing ground.
Practice growth
The top healthcare marketing agencies in 2026, sorted by who they serve: global pharma networks, agencies for hospitals and practices, and specialists.
Practice growth
What a superbill is, what it must include, a superbill template for therapy and medical practices, and how to explain out-of-network reimbursement.
Practice growth
Google Ads for doctors and medical practices: the healthcare ad rules, campaigns by service, keywords, call handling, budget and measuring booked visits.
Practice growth
Good faith estimate rules for private-pay practices: who counts as self-pay, when it's due, what it must include, the website notice, and a template.
Practice growth
Speed to lead in healthcare: how fast a practice answers new inquiries, how to measure it honestly, targets by channel, and how to cover after hours.
Practice growth
Patient journey mapping for a private practice: the stages from first search to returning patient, how to map yours in an afternoon, and how to fix breaks.
Practice growth
Patient engagement strategies for a private practice: before the first visit, during care, between visits, and marketing that stays inside the rules.
Practice growth
Missed call text back for medical practices: what it does, what the text should say, the consent and privacy points to check, and what it can't replace.
Practice growth
How to show up in ChatGPT, Google's AI Overviews and other AI answers as a medical practice: where they get their information, and what you control.
Practice growth
How to reduce patient no-shows: measure the rate properly, send reminders people can act on, refill cancelled slots, and set a no-show fee that holds.
Practice growth
Do patients use ChatGPT or Google to find a doctor? What 2026 research from Pew, KFF, Gallup, Rock Health and rater8 shows, and what it means for you.
Practice growth
What AI visibility means for a medical practice, and a do-it-yourself AI visibility audit: which questions to ask, what to record, and how to track it.
Practice growth
Patient retention strategies that work in a private practice: rebooking before people leave, fewer no-shows, recall inside the rules, and what to measure.
Practice growth
Digital marketing for doctors: the channels that fill a schedule, the health ad rules physicians work under, referrals, and what to measure.
Practice growth
How to get more patients: fix the leaks first, then local search, high-intent ads, follow-up that lasts weeks, and bringing back past patients.
Practice growth
How to choose healthcare SEO keywords: the four kinds patients search, example lists by specialty, the free tools, and the stuffing to avoid.
Practice growth
Healthcare advertising for private practices: examples, health ad rules on Google and Meta, search ads, landing pages, budgets and what to measure.
Practice growth
SEO for doctors: your Google Business Profile, service and physician pages, trust signals for health topics, site speed, schema and AI answers.
Practice growth
Healthcare social media and content marketing for private practices: what to post, the privacy and board limits, testimonials, and how to measure it.
Practice growth
A healthcare marketing strategy and 90-day plan for private-pay practices: who to reach, which channels fit, how to budget, and what to measure.
Practice growth
Healthcare digital marketing for private-pay practices: the channels that matter, the privacy and advertising rules, and how to measure it on bookings.
Practice growth
AI in healthcare marketing for private practices: showing up in AI search answers, automating follow-up safely, and what not to hand to AI.
Psychiatry & ketamine
What the Spravato REMS asks of an outpatient treatment center: certification, 2+ hour monitoring, patient enrollment, forms, scheduling and ad rules.
Therapy practices
Is Psychology Today worth it for therapists? What the listing costs and includes, where it falls short, profile tips, and how it compares with a website.
Therapy practices
Is Grow Therapy legit for therapists? What Grow, Headway and Alma charge, how they pay, what happens if you leave, and where private pay fits.
Functional medicine
Functional medicine pricing on your website: how to show programs, memberships and lab costs, plus the Good Faith Estimate and recurring-billing rules.
Concierge & DPC
Starting or moving to concierge medicine or DPC: the model, the fee, Medicare rules, how much notice to give, and what the letter to patients says.
Therapy practices
Therapist website examples, section by section: the headline, booking button, fees, specialty pages and forms that turn a visit into a consultation.
Therapy practices
Mental health SEO without the jargon: your Google Business Profile, service pages, consistent listings, reviews, site speed and AI answers.
Practice growth
Seven patient acquisition strategies for private-pay specialty practices, and how to judge each one on booked appointments instead of clicks.
Therapy practices
Marketing for therapists in private practice: niche, fees, booking, Google profile, SEO, directories, ads and follow-up, in the order that matters.
Reviews
How doctors and therapists can get Google reviews without breaking Google's policy, FTC rules, ethics codes or patient privacy in their replies.
Therapy practices
How therapists can run Google Ads and Meta ads: health advertising rules, keywords that mean ready to book, landing pages, budget and tracking.
Practice operations
What an after-hours medical answering service does, how pricing usually works, and the questions a practice should ask before signing.