New York at a glance
| Rule | New York, as of 30 September 2026 |
|---|---|
| PSYPACT (psychologists) | No |
| Counseling Compact (counselors) | No |
| Social Work Licensure Compact | No |
| Health-data or health geofencing law | Health care geofencing ban (GBL 394-g) |
| Privacy law treating health data as sensitive | None |
What patients search for in New York
Monthly Google searches in the US that name a New York city, from Ahrefs (checked 30 September 2026). Each cell is searches a month, then the average cost per click advertisers paid on Google. They are estimates, and a dash means too few searches to measure. Most people search “near me” instead of typing a city, so these are the visible part of the demand, not all of it. The Statewide row counts searches that name the state instead of a city.
| City | Therapist | Psychiatrist | Ketamine | IOP | Weight loss | Functional med. | Concierge | GI |
|---|---|---|---|---|---|---|---|---|
| New York | 2,000 $8.00 | 2,850 $6.00 | 600 $3.50 | 100 $4.50 | 2,600 $4.50 | 500 $1.50 | 180 $4.50 | 5,200 $4.00 |
| Long Island | 200 $5.00 | 100 $3.00 | 40 $4.00 | 100 | 100 $3.00 | 50 $1.00 | 70 $1.80 | 100 $2.50 |
| Yonkers | 60 $3.00 | 70 $3.00 | – | – | – | – | – | 150 $2.50 |
| Buffalo | 100 $2.50 | 30 $2.50 | 10 $4.50 | – | – | 20 | – | – |
| Rochester | 90 $5.00 | 20 | – | – | 30 | – | – | 10 |
The largest is New York, where “gastroenterologist nyc” gets about 5,200 searches a month. To turn a cost per click into a cost per booked patient, put your own numbers into the patient acquisition cost calculator.
Telehealth across New York's borders
New York is not in PSYPACT, so a psychologist licensed here needs a license in each other state where they want to treat clients by telehealth, and ads should stay inside those states.
New York has not enacted the Counseling Compact, so a counselor licensed here needs a separate license for each other state.
Physicians, psychiatrists included, need a license in each state they treat patients in; the Interstate Medical Licensure Compact can speed that up where a state takes part.
For marketing, that sets the map: an ad for online therapy or telepsychiatry should only run where the clinician can legally see the person who clicks it. Our guide to PSYPACT and Counseling Compact states lists every member state and how to set up ad targeting around them.
Practices near a state line often see clients from next door. New Jersey, Pennsylvania, Connecticut, Massachusetts and Vermont each have their own page.
Health data, tracking and New York law
New York bans geofencing health care facilities. Since July 2023, General Business Law 394-g has barred anyone but the facility itself from drawing a geofence of up to 1,850 feet around it to serve digital ads, build profiles or infer someone's health status.
A broader New York Health Information Privacy Act had not become law when we checked.
Wherever the practice is, our rule is the same: no health information goes to ad platforms, and booking pages ask for nothing clinical. None of this is legal advice; your counsel decides what applies to your practice.
For how these laws compare across states, and the website setup that works under all of them, see our guide to the My Health My Data Act and other state health-data laws.
Your boards' advertising rules
Ads, websites and directory profiles all count as advertising to a licensing board. These are the New York rules we check copy against, with links to the official text. Boards update their rules, so read the current version before you rely on a summary.
NYSED Office of the Professions (mental health practitioners, social workers, psychologists)
- Testimonials and portrayals of practice are allowed only if the client authorizes them in writing, with disclosures that prevent a misleading impression; fictional client testimonials are not allowed. (8 NYCRR 29.1(b)(12))
- Advertising is unprofessional conduct if it is false or misleading, or makes unsubstantiated claims about services, their cost or professional superiority. (8 NYCRR 29.1(b)(12))
How we work with New York practices
We're a remote US healthcare marketing agency, so there's no New York office to visit. We work by video with practices across New York, including New York, Long Island, Yonkers and Buffalo. The ads run in your own accounts, the booking page takes the appointment, and we count booked appointments, not clicks. Most practices start with the 30-day Proof Pilot, which opens with an audit.
Ads stop when the budget does, so we pair them with healthcare SEO: the work that gets a practice found when people in New York and Long Island search, without paying for each click.
The specialties we run, each with its own page: mental and behavioral health, therapy and counseling, psychiatry, ketamine and Spravato, IOP and PHP, medical weight loss, functional medicine, concierge and DPC and gastroenterology.
Sources
- PSYPACT, compact map, checked 30 September 2026
- Counseling Compact, member map, checked 30 September 2026
- Counseling Compact, Pennsylvania becomes the 40th member, checked 30 September 2026
- Social Work Licensure Compact, enacted in 35 states, checked 30 September 2026
- Interstate Medical Licensure Compact, participating states, checked 30 September 2026
- IAPP, US State Privacy Legislation Tracker, checked 30 September 2026
- Ahrefs Keywords Explorer, US search volumes and cost per click, checked 30 September 2026
- New York State Senate, General Business Law 394-G, checked 30 September 2026
- NYSED Office of the Professions (mental health practitioners, social workers, psychologists), checked 30 September 2026