Patients ask an assistant before they search. ChatGPT, Google's AI Overviews and the rest answer with a few names and a sentence each. We put the facts about your practice where those answers can read them, then check what the assistants actually say — about you, and about the practice down the street.
Book a 30-minute callAI visibility is whether an assistant names your practice when a patient asks it for one, and whether what it says is true. For a private practice it rests on three things: the facts that decide a booking — what you treat, what you charge, where you are, whether you take insurance — stated in plain text on your own site; the same facts on your Google profile and every directory that lists you; and other sites that mention you for real. Fill The Lobby starts by asking the assistants what they say about you today. Week one is an audit, not a pitch.
We take the questions patients in your specialty actually ask, put them to the assistants they use, in your city, and write down who gets named, what gets said and which pages get cited. More than once, because the same question can get a different answer an hour later.
A fee in a photo of a price list, hours in a PDF, specialties inside a booking widget that loads after the page does: a person can see all of it, and an answer can quote none of it. We move those facts into plain text on the page.
Your site, your Google Business Profile and the directories that list you should agree on your name, your address, what you treat and whether you take insurance. Where they disagree, an answer has to pick one, and it can pick the stale one.
Each page opens with a direct answer to the question it exists for: what you offer, for whom, where, and at what cost. That is the part that gets lifted into a summary, and it is the same page that serves a patient who clicks.
Answers lean on what other sites say about you: directories, professional associations, local press. We earn those mentions. We don't plant forum posts or buy places on "best of" lists: that is the kind of inauthentic mention Google's own guidance warns against.
An assistant can only repeat what it can read.
Everything we publish for you is checked for accuracy and against your board's advertising rules before it goes live.
Google's own guidance says a page needs no special AI files or markup to appear in its AI features, and we would rather tell you that than sell you one. Most of AI visibility is the plain work of being clear, consistent and mentioned, done carefully and then checked every month by the same people who did it — because the outcome is the product, not the tooling underneath it.
Ads without follow-up leak. Follow-up without answered calls leaks. Each of these is here because the one before it stops working without it. This page is about leak 1 of the seven leaks: not being found.
A fixed set of questions — the ones patients in your specialty and your city actually type — asked of ChatGPT, Google's AI Overviews and AI Mode, Gemini, Perplexity and Copilot. For each one we record whether you were named, what was said, which pages were cited, and whether any of it was wrong. You see the same record for two or three practices near you, so the picture is relative rather than flattering.
Google's Search Console and Bing's Webmaster Tools have both started reporting when their AI answers show your pages, and we read those too. None of it is a booked appointment, which is still the number we report on. So we add "an AI assistant" wherever you ask new patients how they found you, and count it.
Assistants repeat stale facts with total confidence: an address you left, an insurance panel you dropped, a clinician who moved on two years ago. There is no form that edits the answer. What works is finding where the fact came from — usually an old directory listing, or a page nobody took down — and correcting it there, then asking again until the answer catches up.
How fast that happens is not up to us or you. An assistant that searches the web while it answers can reflect a correction once the page is crawled again. One answering from what it learned in training waits for its next update, on a timetable nobody outside those companies controls.
The questions differ by specialty, so the question set does too. In ketamine and Spravato marketing, people ask an assistant about the treatment long before they ask who offers it, so a plain, accurate explanation on your own site comes first. In functional medicine marketing the research runs for weeks and the assistant is part of it, which makes a stated price and program length worth more than another article. In therapy practice marketing the question is usually local and specific — a therapist near me, for this, who takes private pay — and the answer is built from your profiles as much as from your site.
Questions
Reviewed September 2026.