The Owners Cohort · Applications are open The Owners Cohort · Applications closed

30 seats. 8 weeks. Ready for January.

Applications are closed.

Our full patient-acquisition system through December and January, at a rate set aside for cohort members. 3 of the 30 seats are on us.

The Owners Cohort is working through December and January. The Lobby List hears about the next one first.

Apply for the cohort Apply for a free seat

One application for both. Every applicant is considered for a free seat.

Free seat $0 for 8 weeks 3 seats, chosen by us from the applications
Nominate an owner for one

1 free seat awarded. 2 left. More decisions through November.

Applications are closed. Join the Lobby List for the next cohort.

30 seats, 3 of them free. · Applications are open.

until applications close on 30 November

Why we review first

Every kickoff is with a founder.

A founder runs your kickoff and your final review. So we only say yes to practices we can run well. We built this system on our own platforms first: Shifa Therapy and Counsel Clinic.

Why January

Searches for specialists jump every January.

+16%average jump, December 2025 to January 2026, across six specialties
US searches for "therapist near me" jump every January Monthly Ahrefs estimates, September 2023 to September 2026. From December to January searches rose 7.7% in 2024, 22.3% in 2025 and 17.5% in 2026. 150k200k +7.7%Dec to Jan2024+22.3%Dec to Jan2025+17.5%Dec to Jan2026
Also up, December 2025 to January 2026
  • +13.7% psychiatrist near me
  • +9.8% gastroenterologist near me
  • +24.1% functional medicine
  • +20.0% concierge doctor
  • +8.9% weight loss clinic near me

Chart: US searches for "therapist near me", Sep 2023 to Sep 2026. Each search above also rose from December to January in 2024 and 2025. All figures are Ahrefs estimates. The cohort is live when they do.

The 8 weeks

8 weeks. January starts on your side.

  1. Week 1

    Audit

    How patients find and book you, mapped.

  2. Weeks 2 to 4

    Build

    Website, booking flow, ads live.

  3. Weeks 5 to 8

    Run and add

    One more piece your audit points to.

  4. Week 8

    Review

    Every booking, its source, its cost.

How practices are chosen

Every application is a review.

You apply by booking a review call. Before it, we study your practice from the outside. On the call, you get what we found and our answer: a free seat, a paid seat, or an honest no.

What we found, from the outside

yourpractice.com

  1. Booking a first session takes a phone call.homepagecontact page
  2. Google shows you closed on Saturdays.Google profile
  3. Fewer reviews than the practices beside you.Google Maps

This cohort only

Cohort terms. Set aside for this group.

Cohort member rate
$1,000 for 8 weeks
  • Proof Pilot, open to any practice$2,50030 days
  • As a member of the Owners Cohort$1,0008 weeks
  • 3 of the 30 seats, on us$08 weeks

One payment for both months, December and January. Ad spend on top, from your own accounts.

  • A founder at kickoff and week 8.
  • A rate set aside for our Owners Cohort members only. Any practice can start with the Proof Pilot.
  • First access to what we build next.
  • In return: we document the work (never patient data), and a short call every two weeks.

A good fit

  • Cash-pay therapy or psychiatry
  • 2 to 15 clinicians, owner-operated
  • Room on the calendar
  • In the US

Not a fit

  • Insurance-panel only
  • Starting from zero marketing
  • An in-house marketing team
  • Wants guaranteed numbers

The Lobby List

Missed this one? Get in line.

Applications for this cohort are closed. Everyone on the Lobby List hears about the next cohort first, before it opens to anyone else, and gets the first look at its free seats.

Rather not wait? The Proof Pilot is open to any practice.

Questions

Briefly.

30. Three of those seats are free and the other 27 are at the cohort rate. Every practice is reviewed first, and a founder is on every kickoff and final review.

From the applications and nominations. We pick the 3 practices where we think the 8 weeks will make the biggest difference. Every applicant is considered, with nothing extra to fill in.

$1,000 for both months: a rate set aside for cohort members. For comparison, the Proof Pilot is $2,500 for 30 days. 3 of the 30 seats are free. Ad spend sits on top, from your own accounts.

You'll hear why. If you're a fit but not chosen for a free seat, you can still join at $1,000. If the timing is wrong, the Proof Pilot is open to any practice.

A BAA is signed before any patient data moves, no PHI goes into ad platforms, and ads are checked against your board's rules. Details on our compliance page.

30 seats. 3 on us.

The next one, first.

Apply for the cohort Apply for a free seat
Join the Lobby List Applications close 30 November.
Owners Cohort Applications close 30 Nov Closed. The next one is coming Apply Join the list