Healthcare marketing agency for cash-pay practices

Booked appointments, not clicks. Most healthcare marketing agencies hand you a login and an invoice. We build the system, run it ourselves, and own the work after the click.

Book a 30-minute callGet your free audit

Fill The Lobby is a healthcare marketing agency for cash-pay and private-pay specialty practices in the US, run as a patient acquisition and retention agency. Its founders operate two healthcare platforms hosting 165+ clinicians, so every tactic is run on their own money before it is sold to anyone else. Engagements open with a 30-day Proof Pilot at one flat fee of $2,500.

Why us

The only agency that is also the customer.

Every agency pitching you learned healthcare on someone's retainer. We built and run our own clinical platforms — 165+ clinicians, patients in 20+ countries — and we spend our own money on these exact ads every single day.

We know the cost-per-booked-session math cold, because we live on it. Fill The Lobby is that same engine, pointed at your practice. And we put your number in writing.

Shifa Therapy Counsel Clinic

The two platforms we own and run. Every ad tactic we sell you, we run on these first.

Fill The Lobby is run by its co-founders, Ghazanfar Idrees, Fatima Azfar and Abid Zuberi. Meet them.

empty hours a week at $ a session is $66,240 you won't bill this year.

Change the numbers — they're yours. The pilot exists to show you how fast that gap closes.

How it works

How the 30-Day Pilot works.

Four weeks, in the open. We audit how patients reach you today, show you the roadmap before anything is built, then implement it — and you see the results by the end of week four. No lock-in, nothing to unwind.

Week 1

The audit

BAA signed before any data moves. We map acquisition, retention, your website and your current marketing. We send you the list of what we need up front, so nothing stalls.

Week 2

Ads go live

Google and Meta, using creative we've already tested with our own budget. Every inbound call answered 24/7 from day one, with the booking made on the call.

Week 3

Tune to your practice

You see five numbers every week: inquiries, booked sessions, show rate, cost per booked session, revenue. No 40-page PDFs. We optimize against the target.

Week 4

You decide

You see the results, and the numbers behind them. What worked, what didn't, and what the next ninety days should look like. Either way, you keep the accounts, the data, and the page.

The offer

Try it before you commit to it.

Long contracts ask you to believe a pitch. The Proof Pilot asks you to believe results you can already see. One flat fee, thirty days, and the work is done in the open.

$2,500One flat fee for the 30-Day Proof Pilot. Your ad spend sits on top and goes straight to Google and Meta from your own accounts.
  • We bring patients in, and show you exactly how. Not a report on activity — the appointments, where they came from, and what each one cost.
  • No long contract to sign first. Thirty days is the whole commitment.
  • If it works, we build your plan. Custom to your practice, and we go long-term on growing and retaining.
  • If it doesn't, you keep everything. The accounts, the data, the pages. Nothing to unwind.

The pilot exists because you shouldn't have to take our word for it. See what the thirty days look like.

Who we work with

Cash-pay, across eight specialties.

The engine is the same everywhere: find the people already searching, answer them first, and stop the leaks in between. What changes is the language, the rules, and what a good week looks like.

Therapy & counseling

Private-pay caseloads without the directory grind.

Psychiatry

Med management and evaluations, booked around your session block.

Ketamine & Spravato

High-consideration care that needs education before it needs an ad.

IOP & PHP

Census you can forecast, from inquiry to admission.

Concierge & DPC

Memberships sold on relationship, not on price.

Functional medicine

Patients who research for weeks before they ever call.

Weight loss & GLP-1

Local programs competing against national telehealth budgets.

Gastroenterology

Procedure volume and referral pathways, both.

Proof

What we built, in their words.

Shifa Therapy and Counsel Clinic are ours. Every tactic we sell you runs on them first — so this is the closest thing to watching us work on your own practice before you hire us.

Documentary · In production Inside Shifa Therapy & Counsel Clinic A short film from inside the two platforms we built and run — the same systems this page describes, running on our own before we ever sell them to you.

Healthcare marketing services

Ads bring the patients. Seven more things stop them leaking.

A missed call, a thin Google profile, a lead nobody followed up — each one is ad money you already spent. So it's one system, not eight services.

Paid ads

In every plan. Google + Meta, tracked from click to booked session, optimized weekly.

Website + booking

Pages built to book, not to look pretty. Online booking that works at 9pm.

AI receptionist

Every call answered. Every miss called back. Confirmed, reminded, booked.

Reviews

A Google profile that wins the comparison patients always make.

CRM + follow-up

Every lead tracked from first click to loyal patient. Nothing slips.

Reactivation

Old inquiries and lapsed patients brought back — your cheapest revenue.

SEO

Show up in your city's searches, so you lean less on paid clicks over time.

AI visibility

What ChatGPT and Google's AI answers say about you, checked every month.

165+clinicians on the platforms we run ourselves
20+countries where our patients book
0patient testimonials, ever. Board-safe by design.

Choosing an agency

What a healthcare marketing agency should be paid for.

A healthcare marketing agency (a healthcare digital marketing agency, when the work is mostly online) helps a practice attract patients, earn referrals and build a name people trust, inside the privacy and advertising rules healthcare carries. Most are paid for the activity. We’re paid to fill the appointment book.

What a healthcare marketing agency does

  • Patient acquisition. Google and Meta ads and healthcare SEO, aimed at the services that fill your schedule rather than at the practice in general.
  • Referrals. Pages and follow-up that make it easy for another clinician to send a patient, for practices that grow on referrals, such as gastroenterology and IOP and PHP programs.
  • Privacy and advertising rules. A BAA before any data moves, no PHI in ad platforms, tracking that tells Google a booking happened but not what it was for, and ads checked against your board’s rules. How we handle it.
  • Brand and messaging. Pages that say what you treat, who you treat and what it costs, in plain language a clinician would sign off on.
  • What happens after the click. Calls answered, inquiries followed up, reminders sent and lapsed patients brought back. Most agencies leave this to your front desk. We run it.
The usual healthcare marketing agencyFill The Lobby
Reports onClicks, impressions, rankings and leadsBooked appointments, and what each one cost
After the clickThe lead goes to your front deskCalls answered, follow-up and reminders run for you
Ad accounts and dataCan sit in the agency’s nameYours from day one, and yours if you leave
Getting startedOften a long contract before you see resultsA 30-day Proof Pilot at one flat fee of $2,500
Healthcare rulesLearned on your accountBAA first, no PHI in ad platforms, ads checked against your board’s rules

Questions to ask before you hire one

  1. How will you split the budget across my services? Three service lines need three plans, not one generic campaign.
  2. How do you track calls and inquiries back to a channel without sending health details to Google or Meta?
  3. What do you report on? Booked appointments and the cost of each, or clicks and impressions?
  4. Whose name are the ad accounts and the website in?
  5. Who answers when a new patient calls during a session?
  6. Can I try it before signing a long contract?

Comparing agencies? See how the top healthcare marketing agencies differ by who they serve, and alternatives to the big names for a small practice.

Questions

Things practice owners ask us first.

Yes. 8–12 qualified inquiries a month keeps one clinician full, and that's exactly the volume the pilot is built to produce. Group practices scale the same system per clinician.

No. BAA signed first, no PHI in ad platforms, and no patient lists used for targeting. No patient testimonials and no outcome claims, ever. Ads are reviewed against APA, ACA, NASW, and your state board's rules.

Keep them. They become one channel of many instead of the only one. The difference is that the pipeline we build is yours — the accounts, the data, the patient list.

It depends on your city, your specialty, and how competitive your search terms are — which is exactly what the week-one audit tells us. Your ad spend stays yours: it goes directly to Google and Meta from your own accounts, and you can see what every booked appointment cost you.

You pick a plan. Every plan includes the ads; the higher tiers add the receptionist, reviews, CRM, reactivation, and SEO. Plans are priced per practice by clinician count, and we put your exact number in writing before you decide.

A firm, also called a medical marketing agency, that helps a medical or mental health practice attract patients, earn referrals and build a name people trust: paid search and social ads, the website and booking pages, local SEO, reviews and follow-up, within HIPAA and each licensing board’s advertising rules. Fill The Lobby is one built for cash-pay and private-pay specialty practices, measured on booked appointments.

It gets the right patients to find the practice, choose it and book, then keeps them coming back. That means being found (search, ads, AI answers), being chosen (reviews, a clear website), being reachable (calls answered, fast replies) and being remembered (reminders, follow-up and reactivation). Each step leaks if nobody owns it, which is why we run them as one system.

It depends on who you are. Global networks such as Ogilvy Health and Publicis Health serve drug, device and health brands. Agencies such as Healthcare Success and Cardinal Digital Marketing work with hospitals, groups and practices across many specialties. Specialists focus on one kind of practice: Fill The Lobby is a specialist for cash-pay and private-pay specialty practices. Our guide compares the top healthcare marketing agencies by who they serve.

Agencies charge in different ways: monthly retainers, fees per channel or a percentage of ad spend, with the ad spend itself on top. Ours starts with the 30-day Proof Pilot at one flat fee of $2,500, with your ad spend paid straight to Google and Meta from your own accounts. After that, plans are priced per practice by clinician count, in writing before you decide.

Yes. We’re a remote US agency, so where you are doesn’t limit us; your clinicians’ licenses do. Ads are targeted to the states where your clinicians can see patients, and each state’s page covers its licensing boards, compacts and patient search demand.

Fill it.

Book a 30-minute call Two minutes to fill in, then you pick your time.