# Healthcare Marketing Agency for New York Practices

> Healthcare marketing agency for New York private-pay practices: patient searches and click costs in New York, telehealth compacts and health-data law.

*Source: https://fillthelobby.com/states/new-york*

## Healthcare marketing agency for New York practices

Same system, New York's rules. Clicks cost the same kind of money everywhere, and they are just as easy to waste. What changes at the state line is who a clinician can treat by telehealth, what a website may do with health data, and what patients actually search for. This page covers what patients search for in New York and Long Island, who a New York clinician can treat by telehealth and what New York law says about health data on your website.

By Fill The Lobby · Facts checked 30 September 2026

## New York at a glance

| Rule | New York, as of 30 September 2026 |
| --- | --- |
| PSYPACT (psychologists) | No |
| Counseling Compact (counselors) | No |
| Social Work Licensure Compact | No |
| Health-data or health geofencing law | Health care geofencing ban (GBL 394-g) |
| Privacy law treating health data as sensitive | None |

## What patients search for in New York

Monthly Google searches in the US that name a New York city, from Ahrefs (checked 30 September 2026). Each cell is searches a month, then the average cost per click advertisers paid on Google. They are estimates, and a dash means too few searches to measure. Most people search “near me” instead of typing a city, so these are the visible part of the demand, not all of it. The Statewide row counts searches that name the state instead of a city.

| City | Therapist | Psychiatrist | Ketamine | IOP | Weight loss | Functional med. | Concierge | GI |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
| New York | 2,000 $8.00 | 2,850 $6.00 | 600 $3.50 | 100 $4.50 | 2,600 $4.50 | 500 $1.50 | 180 $4.50 | 5,200 $4.00 |
| Long Island | 200 $5.00 | 100 $3.00 | 40 $4.00 | 100 | 100 $3.00 | 50 $1.00 | 70 $1.80 | 100 $2.50 |
| Yonkers | 60 $3.00 | 70 $3.00 | – | – | – | – | – | 150 $2.50 |
| Buffalo | 100 $2.50 | 30 $2.50 | 10 $4.50 | – | – | 20 | – | – |
| Rochester | 90 $5.00 | 20 | – | – | 30 | – | – | 10 |

The largest is New York, where “gastroenterologist nyc” gets about 5,200 searches a month. To turn a cost per click into a cost per booked patient, put your own numbers into the [patient acquisition cost calculator](https://fillthelobby.com/patient-acquisition-cost-calculator).

## Telehealth across New York's borders

New York is not in PSYPACT, so a psychologist licensed here needs a license in each other state where they want to treat clients by telehealth, and ads should stay inside those states.

New York has not enacted the Counseling Compact, so a counselor licensed here needs a separate license for each other state.

Physicians, psychiatrists included, need a license in each state they treat patients in; the Interstate Medical Licensure Compact can speed that up where a state takes part.

For marketing, that sets the map: an ad for online therapy or telepsychiatry should only run where the clinician can legally see the person who clicks it. Our guide to [PSYPACT and Counseling Compact states](https://fillthelobby.com/blog/psypact-counseling-compact-states) lists every member state and how to set up ad targeting around them.

Practices near a state line often see clients from next door. [New Jersey](https://fillthelobby.com/states/new-jersey), [Pennsylvania](https://fillthelobby.com/states/pennsylvania), [Connecticut](https://fillthelobby.com/states/connecticut), [Massachusetts](https://fillthelobby.com/states/massachusetts) and [Vermont](https://fillthelobby.com/states/vermont) each have their own page.

## Health data, tracking and New York law

New York bans geofencing health care facilities. Since July 2023, General Business Law 394-g has barred anyone but the facility itself from drawing a geofence of up to 1,850 feet around it to serve digital ads, build profiles or infer someone's health status.

A broader New York Health Information Privacy Act had not become law when we checked.

Wherever the practice is, our rule is the same: no health information goes to ad platforms, and booking pages ask for nothing clinical. None of this is legal advice; your counsel decides what applies to your practice.

For how these laws compare across states, and the website setup that works under all of them, see our guide to [the My Health My Data Act and other state health-data laws](https://fillthelobby.com/blog/my-health-my-data-act).

## Your boards' advertising rules

Ads, websites and directory profiles all count as advertising to a licensing board. These are the New York rules we check copy against, with links to the official text. Boards update their rules, so read the current version before you rely on a summary.

### NYSED Office of the Professions (mental health practitioners, social workers, psychologists)

- Testimonials and portrayals of practice are allowed only if the client authorizes them in writing, with disclosures that prevent a misleading impression; fictional client testimonials are not allowed. ([8 NYCRR 29.1(b)(12)](https://www.op.nysed.gov/title8/rules-board-regents/part-29))
- Advertising is unprofessional conduct if it is false or misleading, or makes unsubstantiated claims about services, their cost or professional superiority. ([8 NYCRR 29.1(b)(12)](https://www.op.nysed.gov/title8/rules-board-regents/part-29))

## How we work with New York practices

We're a remote US [healthcare marketing agency](https://fillthelobby.com/), so there's no New York office to visit. We work by video with practices across New York, including New York, Long Island, Yonkers and Buffalo. The ads run in your own accounts, the booking page takes the appointment, and we count booked appointments, not clicks. Most practices start with the 30-day [Proof Pilot](https://fillthelobby.com/pilot), which opens with an audit.

Ads stop when the budget does, so we pair them with [healthcare SEO](https://fillthelobby.com/services/local-seo): the work that gets a practice found when people in New York and Long Island search, without paying for each click.

The specialties we run, each with its own page: [mental and behavioral health](https://fillthelobby.com/mental-health-marketing), [therapy and counseling](https://fillthelobby.com/therapy-practice-marketing), [psychiatry](https://fillthelobby.com/psychiatry-practice-marketing), [ketamine and Spravato](https://fillthelobby.com/ketamine-spravato-marketing), [IOP and PHP](https://fillthelobby.com/iop-php-marketing), [medical weight loss](https://fillthelobby.com/glp1-weight-loss-marketing), [functional medicine](https://fillthelobby.com/functional-medicine-marketing), [concierge and DPC](https://fillthelobby.com/concierge-dpc-marketing) and [gastroenterology](https://fillthelobby.com/gastroenterology-marketing).

## Sources

- [PSYPACT, compact map](https://psypact.gov/page/psypactmap), checked 30 September 2026
- [Counseling Compact, member map](https://counselingcompact.gov/map/), checked 30 September 2026
- [Counseling Compact, Pennsylvania becomes the 40th member](https://counselingcompact.gov/pennsylvania-becomes-the-40th-member/), checked 30 September 2026
- [Social Work Licensure Compact, enacted in 35 states](https://swcompact.org/2026/07/07/social-work-compact-enacted-in-35-states/), checked 30 September 2026
- [Interstate Medical Licensure Compact, participating states](https://imlcc.com/participating-states/), checked 30 September 2026
- [IAPP, US State Privacy Legislation Tracker](https://iapp.org/resources/article/us-state-privacy-legislation-tracker), checked 30 September 2026
- [Ahrefs Keywords Explorer, US search volumes and cost per click](https://ahrefs.com/keywords-explorer), checked 30 September 2026
- [New York State Senate, General Business Law 394-G](https://www.nysenate.gov/legislation/laws/GBS/394-G), checked 30 September 2026
- [NYSED Office of the Professions (mental health practitioners, social workers, psychologists)](https://www.op.nysed.gov/), checked 30 September 2026

## Marketing a New York practice: quick answers.

**Q: Do you work with practices in New York?**

Yes. We work with cash-pay and private-pay practices across New York, including New York, Long Island and Yonkers, remotely: calls happen by video, and the ads run in the practice's own Google and Meta accounts, targeted to the places its clinicians are licensed to serve.

**Q: Can a New York therapist see clients in other states by telehealth?**

New York is not in PSYPACT, so a psychologist licensed here needs a license in each other state where they want to treat clients by telehealth, and ads should stay inside those states. New York has not enacted the Counseling Compact, so a counselor licensed here needs a separate license for each other state. Ads should only reach the states where the clinician can legally practice.

**Q: Does New York have a law on health data that affects my website?**

New York bans geofencing health care facilities. Since July 2023, General Business Law 394-g has barred anyone but the facility itself from drawing a geofence of up to 1,850 feet around it to serve digital ads, build profiles or infer someone's health status. A broader New York Health Information Privacy Act had not become law when we checked.

**Q: What does a Google Ads click cost for gastroenterologist searches in New York?**

Ahrefs puts the average cost per click for "gastroenterologist nyc" at about $4.00, on roughly 5,200 searches a month (checked 30 September 2026). That is an average of what advertisers paid, not a quote: your cost depends on the terms you bid on, the ad and who else is bidding that week.

Reviewed September 2026.

## Keep reading.

## See it on New York's numbers.

## Related pages

- [States](https://fillthelobby.com/states)
- [patient acquisition cost calculator](https://fillthelobby.com/patient-acquisition-cost-calculator)
- [PSYPACT and Counseling Compact states](https://fillthelobby.com/blog/psypact-counseling-compact-states)
- [New Jersey](https://fillthelobby.com/states/new-jersey)
- [Pennsylvania](https://fillthelobby.com/states/pennsylvania)
- [Connecticut](https://fillthelobby.com/states/connecticut)
- [Massachusetts](https://fillthelobby.com/states/massachusetts)
- [Vermont](https://fillthelobby.com/states/vermont)
- [the My Health My Data Act and other state health-data laws](https://fillthelobby.com/blog/my-health-my-data-act)
- [healthcare marketing agency](https://fillthelobby.com/)
- [Proof Pilot](https://fillthelobby.com/pilot)
- [healthcare SEO](https://fillthelobby.com/services/local-seo)