# Healthcare Marketing by State | Fill The Lobby

> Healthcare marketing across the US, state by state: telehealth compacts, health-data laws and patient search demand for private-pay practices.

*Source: https://fillthelobby.com/states*

## Healthcare marketing by state

One system, fifty-one sets of rules. Fill The Lobby is a [healthcare marketing agency](https://fillthelobby.com/) for cash-pay and private-pay practices in the US, run as patient acquisition and retention and measured on booked appointments. We work remotely with practices in every state. What changes from one state to the next is who a clinician can treat by telehealth, what a website may do with health data, and what patients search for. The table below covers all fifty states and DC.

By Fill The Lobby · Facts checked 30 September 2026

## Compacts and health-data laws, state by state

For PSYPACT, “Yes” means the compact is in effect in that state and “Passed” means it has been enacted but hasn't taken effect. For the Counseling Compact, “Live” means counselors can already apply for privileges to practice there and “Yes” means the state has enacted it. The Counseling Compact is issuing privileges to practice in nine states so far; the Social Work Licensure Compact isn't issuing multistate licenses yet. Physicians can check the Interstate Medical Licensure Compact's own map, linked below. Each state name links to its page, with patient searches and click costs for its cities.

| State | PSYPACT | Counseling Compact | Social Work Compact | Health-data rules |
| --- | --- | --- | --- | --- |
| [Alabama](https://fillthelobby.com/states/alabama) | Yes | Yes | Yes | – |
| [Alaska](https://fillthelobby.com/states/alaska) | Yes | No | Yes | – |
| [Arizona](https://fillthelobby.com/states/arizona) | Yes | Live | Yes | – |
| [Arkansas](https://fillthelobby.com/states/arkansas) | Yes | Live | Yes | – |
| [California](https://fillthelobby.com/states/california) | No | No | No | AB 45 health location privacy |
| [Colorado](https://fillthelobby.com/states/colorado) | Yes | Yes | Yes | Sensitive-data law |
| [Connecticut](https://fillthelobby.com/states/connecticut) | Yes | Yes | Yes | Connecticut Data Privacy Act health data rules |
| [Delaware](https://fillthelobby.com/states/delaware) | Yes | Yes | Yes | Sensitive-data law |
| [Florida](https://fillthelobby.com/states/florida) | Yes | Yes | No | Sensitive-data law |
| [Georgia](https://fillthelobby.com/states/georgia) | Yes | Live | Yes | – |
| [Hawaii](https://fillthelobby.com/states/hawaii) | No | No | No | – |
| [Idaho](https://fillthelobby.com/states/idaho) | Yes | No | No | – |
| [Illinois](https://fillthelobby.com/states/illinois) | Yes | No | No | – |
| [Indiana](https://fillthelobby.com/states/indiana) | Yes | Live | No | Sensitive-data law |
| [Iowa](https://fillthelobby.com/states/iowa) | Passed | Yes | Yes | Sensitive-data law |
| [Kansas](https://fillthelobby.com/states/kansas) | Yes | Yes | Yes | – |
| [Kentucky](https://fillthelobby.com/states/kentucky) | Yes | Yes | Yes | Sensitive-data law |
| [Louisiana](https://fillthelobby.com/states/louisiana) | Passed | Live | Yes | – |
| [Maine](https://fillthelobby.com/states/maine) | Yes | Yes | Yes | – |
| [Maryland](https://fillthelobby.com/states/maryland) | Yes | Yes | Yes | Maryland Online Data Privacy Act |
| [Massachusetts](https://fillthelobby.com/states/massachusetts) | No | No | No | – |
| [Michigan](https://fillthelobby.com/states/michigan) | Yes | No | No | – |
| [Minnesota](https://fillthelobby.com/states/minnesota) | Yes | Live | Yes | Sensitive-data law |
| [Mississippi](https://fillthelobby.com/states/mississippi) | Yes | Yes | Yes | – |
| [Missouri](https://fillthelobby.com/states/missouri) | Yes | Yes | Yes | – |
| [Montana](https://fillthelobby.com/states/montana) | Yes | Yes | No | Sensitive-data law |
| [Nebraska](https://fillthelobby.com/states/nebraska) | Yes | Yes | Yes | Sensitive-data law |
| [Nevada](https://fillthelobby.com/states/nevada) | Yes | Yes | No | SB 370 consumer health data law |
| [New Hampshire](https://fillthelobby.com/states/new-hampshire) | Yes | Yes | Yes | Sensitive-data law |
| [New Jersey](https://fillthelobby.com/states/new-jersey) | Yes | Yes | Yes | Sensitive-data law |
| [New Mexico](https://fillthelobby.com/states/new-mexico) | No | No | Yes | – |
| [New York](https://fillthelobby.com/states/new-york) | No | No | No | Health care geofencing ban (GBL 394-g) |
| [North Carolina](https://fillthelobby.com/states/north-carolina) | Yes | Yes | Yes | – |
| [North Dakota](https://fillthelobby.com/states/north-dakota) | Yes | Yes | Yes | – |
| [Ohio](https://fillthelobby.com/states/ohio) | Yes | Live | Yes | – |
| [Oklahoma](https://fillthelobby.com/states/oklahoma) | Yes | Yes | Yes | – |
| [Oregon](https://fillthelobby.com/states/oregon) | No | No | No | Sensitive-data law |
| [Pennsylvania](https://fillthelobby.com/states/pennsylvania) | Yes | Yes | No | – |
| [Rhode Island](https://fillthelobby.com/states/rhode-island) | Yes | Yes | Yes | Sensitive-data law |
| [South Carolina](https://fillthelobby.com/states/south-carolina) | Yes | Yes | Yes | – |
| [South Dakota](https://fillthelobby.com/states/south-dakota) | Yes | Yes | Yes | – |
| [Tennessee](https://fillthelobby.com/states/tennessee) | Yes | Live | Yes | Sensitive-data law |
| [Texas](https://fillthelobby.com/states/texas) | Yes | No | No | Sensitive-data law |
| [Utah](https://fillthelobby.com/states/utah) | Yes | Yes | Yes | Sensitive-data law |
| [Vermont](https://fillthelobby.com/states/vermont) | Yes | Yes | Yes | S.71 (takes effect 2028) |
| [Virginia](https://fillthelobby.com/states/virginia) | Yes | Yes | Yes | Reproductive and sexual health data (SB 754) |
| [Washington](https://fillthelobby.com/states/washington) | Yes | Yes | Yes | My Health My Data Act |
| [Washington, DC](https://fillthelobby.com/states/washington-dc) | Yes | Yes | No | – |
| [West Virginia](https://fillthelobby.com/states/west-virginia) | Yes | Yes | Yes | – |
| [Wisconsin](https://fillthelobby.com/states/wisconsin) | Yes | Yes | Yes | – |
| [Wyoming](https://fillthelobby.com/states/wyoming) | Yes | Live | No | – |

## Why the state matters for marketing

An ad for online therapy or telepsychiatry should only run where the clinician can legally see the person who clicks it, and licensure compacts decide how far that reaches. A handful of states now regulate health data collected by ordinary websites, not only records covered by HIPAA, which changes what can sit on a booking page and how ad audiences are built. And patient demand differs city by city, which is what the state pages measure.

Our guides go deeper on both: [PSYPACT and Counseling Compact states and telehealth marketing](https://fillthelobby.com/blog/psypact-counseling-compact-states), and [the My Health My Data Act and other state health-data laws](https://fillthelobby.com/blog/my-health-my-data-act).

Wherever the practice is, our rules don't change: no health information goes to ad platforms, booking pages ask for nothing clinical, and the ad accounts stay in the practice's name. See [how we handle compliance](https://fillthelobby.com/compliance) for the details.

## Sources

- [PSYPACT, compact map](https://psypact.gov/page/psypactmap), checked 30 September 2026
- [Counseling Compact, member map](https://counselingcompact.gov/map/), checked 30 September 2026
- [Counseling Compact, Pennsylvania becomes the 40th member](https://counselingcompact.gov/pennsylvania-becomes-the-40th-member/), checked 30 September 2026
- [Social Work Licensure Compact, enacted in 35 states](https://swcompact.org/2026/07/07/social-work-compact-enacted-in-35-states/), checked 30 September 2026
- [Interstate Medical Licensure Compact, participating states](https://imlcc.com/participating-states/), checked 30 September 2026
- [IAPP, US State Privacy Legislation Tracker](https://iapp.org/resources/article/us-state-privacy-legislation-tracker), checked 30 September 2026
- [Ahrefs Keywords Explorer, US search volumes and cost per click](https://ahrefs.com/keywords-explorer), checked 30 September 2026

## See it on your state's numbers.

## Related pages

- [healthcare marketing agency](https://fillthelobby.com/)
- [Alabama](https://fillthelobby.com/states/alabama)
- [Alaska](https://fillthelobby.com/states/alaska)
- [Arizona](https://fillthelobby.com/states/arizona)
- [Arkansas](https://fillthelobby.com/states/arkansas)
- [California](https://fillthelobby.com/states/california)
- [Colorado](https://fillthelobby.com/states/colorado)
- [Connecticut](https://fillthelobby.com/states/connecticut)
- [Delaware](https://fillthelobby.com/states/delaware)
- [Florida](https://fillthelobby.com/states/florida)
- [Georgia](https://fillthelobby.com/states/georgia)
- [Hawaii](https://fillthelobby.com/states/hawaii)