Patient Acquisition Cost Calculator (embed)

Example figures, not benchmarks. Replace them with yours.

One month's acquisition spend

Ad spend Agency or management fees Software and tools Staff time on marketing and intakeHours × hourly cost

What it produced that month

New inquiriesCalls, forms and messages New patients booked New patients who attendedFirst visits that happened

What a patient is worth

Average revenue per visit Visits per patient per year Years a patient typically stays

Your numbers

Total acquisition spend: $5,500
Cost per inquiry: $92
Cost per booked appointment: $183
Patient acquisition cost: $229
Patient lifetime value: $2,700
LTV to PAC: 11.8 : 1
Visits to pay back: 1.3
Inquiries that booked: 50%
Booked patients who attended: 80%

Each new patient costs $229 to win and brings in about $2,700 over the relationship, 11.8 times what they cost. The acquisition cost is covered by visit 2.

A free patient acquisition cost and lifetime value calculator by Fill The Lobby, the patient acquisition & retention agency. The figures you type stay in your browser.