# Concierge Medicine & DPC Marketing | Fill The Lobby > Concierge medicine marketing and DPC marketing, done for you: memberships sold on relationship and access, with a panel you fill deliberately. *Source: https://fillthelobby.com/concierge-dpc-marketing* ## Concierge medicine & DPC marketing A full panel, filled on purpose. You aren't selling a visit. You're selling access, time, and a relationship that lasts years, and that takes different marketing than a clinic chasing appointment volume. Growing a concierge or DPC membership is slow, local work, and the decision is rarely made by the person who inquired. Fill The Lobby builds the ads, the pages that answer the fee question before anyone speaks to you, and the follow-up that keeps running through the months a membership decision can take, then reports what each inquiry cost. Week one is an audit, not a pitch. ## What actually fills a membership panel. ### Membership is a considered purchase Nobody joins a panel on impulse. They read, compare, and often sit on it for months. Content that answers the real objection — what am I actually getting for the fee — does more than any ad. ### A small panel changes the maths You may only need thirty more members, ever. That makes precision worth far more than reach, and makes wasted spend far more obvious. ### The fee question, answered early People who can't afford it shouldn't reach your calendar, and people who can shouldn't have to guess. Being direct about the model filters both ways. Our [annotated concierge search ad](https://fillthelobby.com/blog/healthcare-advertising#examples) puts the fee in the ad itself. ### Retention is the growth strategy A member who stays five years is worth more than three who churn. Onboarding and follow-up carry as much weight here as acquisition. ### Local, and genuinely so Concierge is bought within a short drive. Your search presence needs to own that radius rather than compete nationally. Thirty of the right members beats three hundred inquiries. Membership inquiries and cost per member, visible weekly. BAA signed before any data moves. ## The only agency that is also the customer. We built and run our own clinical platforms — 200+ clinicians, patients in 20+ countries — and we spend our own money on these exact ads every day. Fill The Lobby is that engine, pointed at your practice. ## We do this in seven other specialties. ### The month your panel fills, and the ads keep running Most agencies bill a percentage of ad spend, so nobody in that arrangement ever tells you to stop. Say you cap the panel at three hundred and the last seat goes - the campaign carries on buying inquiries you cannot take - people who get a polite waitlist email and join the practice down the road instead. Capacity is an input here, not an afterthought: the seats you have left set the spend, and when they are gone the ads go off. The Proof Pilot is one flat fee of $2,500, with ad spend going from your own account straight to Google and Meta, so nothing on our invoice argues for spending more than the panel needs. In the meantime the waitlist gets worked by name rather than left in a spreadsheet nobody opens, so when a seat does open you are calling someone, not starting again. ### January, open enrollment, and eleven quiet months Nobody shops for a membership in a vacuum. They shop in January, when the new deductible lands and the first bill of the year makes the maths real, and again at open enrollment when the plan options force them to look at what they are actually buying. Spend spread flat across twelve months burns most of itself in the quiet weeks and runs thin in the two windows where people are already doing the sums. So the year is weighted rather than flat, and the message moves with it. In those weeks the comparison in someone's head is not your fee against a copay, it is your fee against a deductible they can see themselves paying down before the plan does much of anything - and the ad, the page and the first follow-up should all meet them there. The rest of the year funds the slower work: the searches where someone is comparing two named practices. ### Where the rest of it leaks Membership inquiries come in late at night, on a phone, hours after your front desk has gone home, so the [booking pages](https://fillthelobby.com/services/booking-pages) we build ask for the few details that hold a slot and put a named time on your calendar rather than a promise to ring back. Someone looking for a concierge doctor near them decides inside the three map results and rarely scrolls further, which is why [local SEO](https://fillthelobby.com/services/local-seo) is the unglamorous half of this work - a page per service per area, and a profile that matches the practice they will actually walk into. A membership decision can sit unmade for months between the first inquiry and the first payment, and that gap is precisely where [patient follow-up](https://fillthelobby.com/services/patient-follow-up) either keeps the thread alive or lets it go quiet. The full eight, and how they hand off to each other, are laid out under [what we do](https://fillthelobby.com/services). For a membership panel, retention is renewal, and the [patient retention calculator](https://fillthelobby.com/patient-retention-calculator) shows how many members you keep each quarter. All of it maps onto the [seven leaks](https://fillthelobby.com/patient-acquisition-agency#leaks) we look for in week one. ### Where people search for it Searches like “concierge doctor phoenix” that name a city are spread thin: about 200 a month each in Phoenix, Atlanta, Las Vegas and Dallas, at $2.50 to $3 a click, and the most in total in [California](https://fillthelobby.com/states/california), [Texas](https://fillthelobby.com/states/texas) and [Florida](https://fillthelobby.com/states/florida) (Ahrefs, US, September 2026). Our [state pages](https://fillthelobby.com/states) list the searches and click costs for every city where they can be measured, so you can see the demand before you choose where to advertise. ## Concierge medicine marketing: the usual questions. **Q: How is concierge medicine marketing different from regular clinic marketing?** The buying unit is usually a household, not a person. One spouse inquires, forwards the page to the other, and the decision happens in a conversation you are not in - so the pages and the follow-up are written to survive being forwarded, with the fee, the panel size and what access actually means all in writing. A clinic chasing appointment volume never has to think about that. **Q: Do Google Ads work for direct primary care practices?** Search demand for the category itself is thin, because most people do not know direct primary care is a thing they can buy. So direct primary care marketing on search means holding your category terms, then catching the far larger group searching around the frustration instead - same-day appointments, a doctor who answers, no fifteen-minute visit. Meta does the explaining that a search ad has no room for. **Q: How much should a DPC practice spend on ads each month?** It depends on your city, how many seats you are actually trying to fill, and how contested the terms are - which is what the week-one audit is for. Your ad spend goes directly to Google and Meta from your own accounts, so you can see what each membership inquiry cost you and stop whenever you decide to. The Proof Pilot itself is 30 days at one flat fee of $2,500, separate from that spend. **Q: Should I market my concierge practice to local employers?** It is a different sale and worth treating as one. A ten-person firm buying memberships for its staff is a slow, named-account conversation, not something an ad account handles on its own - the ads are aimed at the owner, the follow-up does the work between conversations, and the two tracks are measured apart. If you want that channel, say so early, because it changes what week one looks at. **Q: If I hire a DPC marketing agency, who owns the accounts?** You do, and we would not work any other way. The ad accounts, the pages, the phone number and the member list are built in your name from day one and stay with you if you fire us. A DPC marketing agency that holds your assets on its own platform is selling you a hostage situation, not a service. **Q: How long does membership growth take to show up?** We will not put a date on it, and anyone who does is guessing about your city. What we will tell you is the sequence: week one is an audit rather than a pitch, and from there you see membership inquiries and what each one cost, weekly, whether the number flatters us or not. Membership growth in a panel practice is a slow, compounding thing, and the reporting is built to show it honestly rather than dramatically. Reviewed September 2026. ## Fill the panel you want. ## Related pages - [Book a 30-minute call](https://fillthelobby.com/book) - [Therapy & counseling](https://fillthelobby.com/therapy-practice-marketing) - [Psychiatry](https://fillthelobby.com/psychiatry-practice-marketing) - [Ketamine & Spravato](https://fillthelobby.com/ketamine-spravato-marketing) - [IOP & PHP](https://fillthelobby.com/iop-php-marketing) - [Functional medicine](https://fillthelobby.com/functional-medicine-marketing) - [Weight loss & GLP-1](https://fillthelobby.com/glp1-weight-loss-marketing) - [Gastroenterology](https://fillthelobby.com/gastroenterology-marketing) - [Guide: switching to concierge medicine](https://fillthelobby.com/blog/transition-to-concierge-medicine) - [Guide: patient acquisition strategies](https://fillthelobby.com/blog/patient-acquisition-strategies) - [Guide: marketing for doctors](https://fillthelobby.com/blog/marketing-for-doctors) - [booking pages](https://fillthelobby.com/services/booking-pages)