# Healthcare Practice Marketing Blog | Fill The Lobby > Plain-English guides to marketing a private-pay practice: therapist marketing, SEO, Google Ads, reviews and patient acquisition. *Source: https://fillthelobby.com/blog* ## Marketing guides for private-pay practices. Short, practical guides for therapists, physicians and practice owners. Written by the people who run this work on the two platforms we own, and tested there first. ## PSYPACT and Counseling Compact states, and what they mean for telehealth marketing Which states are in PSYPACT, the Counseling Compact and the Social Work Compact as of September 2026, and where a telehealth practice can advertise. ## The My Health My Data Act and other state health-data laws: what they mean for a practice website Washington's My Health My Data Act and the health-data and geofencing laws in Nevada, Connecticut, Maryland, New York and California, for practice sites. ## Alternatives to Scorpion, Healthcare Success, Cardinal and PatientGain for a small practice Alternatives to Scorpion, Healthcare Success, Cardinal and PatientGain for small cash-pay practices, and how to switch agencies without losing ground. ## Top healthcare marketing agencies in 2026, and which kind fits your practice The top healthcare marketing agencies in 2026, sorted by who they serve: global pharma networks, agencies for hospitals and practices, and specialists. ## What is a superbill? A guide for private-pay practices, with a template What a superbill is, what it must include, a superbill template for therapy and medical practices, and how to explain out-of-network reimbursement. ## Google Ads for doctors and medical practices: setup, rules and budget Google Ads for doctors and medical practices: the healthcare ad rules, campaigns by service, keywords, call handling, budget and measuring booked visits. ## Good faith estimates for private-pay practices: the rules, and a template Good faith estimate rules for private-pay practices: who counts as self-pay, when it's due, what it must include, the website notice, and a template. ## Speed to lead for medical practices: answering before the next practice does Speed to lead in healthcare: how fast a practice answers new inquiries, how to measure it honestly, targets by channel, and how to cover after hours. ## Patient journey mapping for a private practice Patient journey mapping for a private practice: the stages from first search to returning patient, how to map yours in an afternoon, and how to fix breaks. ## Patient engagement strategies for a private practice Patient engagement strategies for a private practice: before the first visit, during care, between visits, and marketing that stays inside the rules. ## Missed call text back for medical practices: what it does, and what it doesn't Missed call text back for medical practices: what it does, what the text should say, the consent and privacy points to check, and what it can't replace. ## How to show up in ChatGPT and AI answers as a medical practice How to show up in ChatGPT, Google's AI Overviews and other AI answers as a medical practice: where they get their information, and what you control. ## How to reduce patient no-shows in a private practice How to reduce patient no-shows: measure the rate properly, send reminders people can act on, refill cancelled slots, and set a no-show fee that holds. ## ChatGPT vs Google: do patients now use AI to find a doctor? Do patients use ChatGPT or Google to find a doctor? What 2026 research from Pew, KFF, Gallup, Rock Health and rater8 shows, and what it means for you. ## What is AI visibility, and how do you audit it for your practice? What AI visibility means for a medical practice, and a do-it-yourself AI visibility audit: which questions to ask, what to record, and how to track it. ## Patient retention strategies for a private-pay practice Patient retention strategies that work in a private practice: rebooking before people leave, fewer no-shows, recall inside the rules, and what to measure. ## Marketing for doctors: what actually fills a physician's schedule Digital marketing for doctors: the channels that fill a schedule, the health ad rules physicians work under, referrals, and what to measure. ## How to get more patients without buying more clicks How to get more patients: fix the leaks first, then local search, high-intent ads, follow-up that lasts weeks, and bringing back past patients. ## Healthcare SEO keywords: how to find the words patients use How to choose healthcare SEO keywords: the four kinds patients search, example lists by specialty, the free tools, and the stuffing to avoid. ## Healthcare advertising: the rules, the channels and how to judge the spend Healthcare advertising for private practices: examples, health ad rules on Google and Meta, search ads, landing pages, budgets and what to measure. ## SEO for doctors: how to rank a medical practice website SEO for doctors: your Google Business Profile, service and physician pages, trust signals for health topics, site speed, schema and AI answers. ## Healthcare social media marketing: what a private practice can post Healthcare social media and content marketing for private practices: what to post, the privacy and board limits, testimonials, and how to measure it. ## Healthcare marketing strategy: how to build a plan for a private-pay practice A healthcare marketing strategy and 90-day plan for private-pay practices: who to reach, which channels fit, how to budget, and what to measure. ## Healthcare digital marketing: a practical guide for private-pay practices Healthcare digital marketing for private-pay practices: the channels that matter, the privacy and advertising rules, and how to measure it on bookings. ## AI in healthcare marketing: what a private practice can use now AI in healthcare marketing for private practices: showing up in AI search answers, automating follow-up safely, and what not to hand to AI. ## Spravato REMS requirements: what a treatment center has to do What the Spravato REMS asks of an outpatient treatment center: certification, 2+ hour monitoring, patient enrollment, forms, scheduling and ad rules. ## Is Psychology Today worth it for therapists? Cost, limits and profile tips Is Psychology Today worth it for therapists? What the listing costs and includes, where it falls short, profile tips, and how it compares with a website. ## Is Grow Therapy legit? A therapist's comparison with Headway and Alma Is Grow Therapy legit for therapists? What Grow, Headway and Alma charge, how they pay, what happens if you leave, and where private pay fits. ## Functional medicine pricing: what your practice's pricing page should show Functional medicine pricing on your website: how to show programs, memberships and lab costs, plus the Good Faith Estimate and recurring-billing rules. ## How to start or transition to a concierge medicine practice Starting or moving to concierge medicine or DPC: the model, the fee, Medicare rules, how much notice to give, and what the letter to patients says. ## Therapist website examples: eight sections that work Therapist website examples, section by section: the headline, booking button, fees, specialty pages and forms that turn a visit into a consultation. ## SEO for therapists: mental health SEO in plain English Mental health SEO without the jargon: your Google Business Profile, service pages, consistent listings, reviews, site speed and AI answers. ## Patient acquisition strategies for cash-pay practices Seven patient acquisition strategies for private-pay specialty practices, and how to judge each one on booked appointments instead of clicks. ## Marketing for therapists: nine ways to fill a private-pay caseload Marketing for therapists in private practice: niche, fees, booking, Google profile, SEO, directories, ads and follow-up, in the order that matters. ## Google reviews for doctors and therapists: how to ask within the rules How doctors and therapists can get Google reviews without breaking Google's policy, FTC rules, ethics codes or patient privacy in their replies. ## Google Ads for therapists: setup, rules and budget How therapists can run Google Ads and Meta ads: health advertising rules, keywords that mean ready to book, landing pages, budget and tracking. ## After-hours answering service: what practices should ask before signing What an after-hours medical answering service does, how pricing usually works, and the questions a practice should ask before signing. ## See it on your own numbers. ## Related pages - [Therapy practicesPSYPACT and Counseling Compact states, and what they mean for telehealth marketingWhich states are in PSYPACT, the Counseling Compact and the Social Work Compact as of September 2026, and where a telehealth practice can advertise.6 min read](https://fillthelobby.com/blog/psypact-counseling-compact-states) - [Practice growthThe My Health My Data Act and other state health-data laws: what they mean for a practice websiteWashington's My Health My Data Act and the health-data and geofencing laws in Nevada, Connecticut, Maryland, New York and California, for practice sites.6 min read](https://fillthelobby.com/blog/my-health-my-data-act) - [Practice growthAlternatives to Scorpion, Healthcare Success, Cardinal and PatientGain for a small practiceAlternatives to Scorpion, Healthcare Success, Cardinal and PatientGain for small cash-pay practices, and how to switch agencies without losing ground.7 min read](https://fillthelobby.com/blog/healthcare-marketing-agency-alternatives) - [Practice growthTop healthcare marketing agencies in 2026, and which kind fits your practiceThe top healthcare marketing agencies in 2026, sorted by who they serve: global pharma networks, agencies for hospitals and practices, and specialists.6 min read](https://fillthelobby.com/blog/healthcare-marketing-agencies) - [Practice growthWhat is a superbill? 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